BA-LINK



Ba-Link aims to become a trusted and reliable agent for micro-enterprises in Baling. They add value to the product logo and packaging of their clients. They also assist them in promoting the products to a viable market through various online platforms.

GROUP MEMBERS

SOCIAL ISSUES INVOLVED

• Lack of digital marketing skills among micro-entrepreneurs in rural area
• Lack of knowledge and skills in utilizing social media and E-commerce platforms to promote their business.
• Limited product marketing as there is no implementation of digital marketing.

SOCIAL SOLUTIONS OFFERED

• Share with them the importance of social media in promoting business nowadays.
• Assist them on creating social media accounts such as Facebook, Instagram and E-commerce platform (Shopee).
• Help and guide them to promote their business via Facebook, Instagram and Shopee.
• Redesign their product logo to make it more attractive.
• Find vendors to market their product outside Baling especially in Alor Setar, Kedah.

EXPECTED SOCIAL IMPACTS

• Increased awareness and understanding of the importance of social media and E-commerce platform in business.
• Increased number of customers outside Baling especially online customers.
• Increased income from online sales.
• Acquire skills in promoting their business via social media platforms.


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