BALINGBOOSTERS



BalingBoosters group is boosting the digital marketing efforts among women's micro-entrepreneurs in Baling, Kedah. They aim to increase the awareness and understanding of the importance of social media and E-commerce platforms in promoting their products.

GROUP MEMBERS

SOCIAL ISSUES INVOLVED

• Lack of digital marketing skills among micro-entrepreneurs in rural area
• Limited product marketing as there is no implementation of digital marketing
• Lack of knowledge and skills in utilizing social media and E-commerce platforms to promote their business.

SOCIAL SOLUTIONS OFFERED

• Assist them in creating social media accounts such as Facebook, Instagram and E-commerce platform (Shopee).
• Help and guide them to promote their business via Facebook, Instagram and Shopee.
• Redesign product logo to make it more attractive.

EXPECTED SOCIAL IMPACTS

• Increased awareness and understanding of the importance of social media and E-commerce platform in the business.
• Increased number of customers outside Baling especially online customers.
• Increased income from online sales.
• Acquire skills in promoting their business via social media platforms.

IMPACT FROM THE PROJECT

Review from Clients


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