B.U.D.I is spreading awareness and assisting micro-entrepreneurs in Kuala Ketil, Baling Kedah, on online marketing to boost sales.
INDONESIA (BBA HRM)
• Lack of digital marketing skills among micro-entrepreneurs in rural
• Lack of knowledge and skills in utilizing social media and E-commerce platforms to promote their business.
• Limited product market as there is no implementation of digital marketing.
• Conduct workshop on digital marketing techniques to
microentrepreneurs in Kuala Ketil, Baling.
• Help and guide them to promote their business via Facebook, Instagram and Shoppe.
• Assist them in creating social media accounts such as Facebook, Instagram and E-commerce platform (Shopee)
• Increased awareness and understanding of the importance of social
media and E-commerce platform in business.
• Increased number of customers outside Baling especially online customers.
• Increased income from online sales.
• Acquire skills in promoting their business via social media platforms.
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